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Sarah Russell

Content writing, Copywriting, Feature writing

I’ve been a freelance copywriter since 2011. Before then, I spent 20 years working in children and young people’s services in the public sector where I saw the best and worst of life and developed the empathy necessary to connect with people.

01873 776153


Service area: UK


I’ve run my own copywriting business since 2011. I don’t specialise in any subject, sector or medium, and have helped my clients sell everything from wigs to robotic process automation. My focus is on communicating with clarity and personality, using language that’s compelling, easy to read and understand. Having worked in the public sector for 20 years, I’m skilled at translating complex information into copy that is both engaging and a pleasure to read. I also have excellent research skills that help me capture exactly what my clients need to say. And I’m creative. Copywriting great Andy Maslen said I was ‘the best subject-line writer in the business.’

Relevant Qualifications:

Since 2013 I’ve completed various copywriting courses and continue to learn to update my skills and be inspired by the best writers around.

Other Info:

Examples of work:

Here are links to a small sample of work published online: 

– You can see a few examples of my work on my website:
– I wrote this article on behalf of a client to help them build their brand and gain exposure:
– I wrote this PDF download to help my client promote their work to build a circular economy for the aerospace industry:

Here’s a small sample of work published in print or online (in pictures):